The Qatar 2022 World Cup has arrived and with it new Bachoco billboards.

Creating marketing campaigns that go beyond the product, and add situations of social interest has been one of the great successes of Bachoco’s communication strategy. For more than 35 years, creativity and innovation have been key tools for connecting with families with wit and humor through the billboards.

“La cascarita” or “EEEE… POLLO!” are messages that exalt the Mexican cultural identity through experiences that most Mexican families have.

The Bachoco Billboards are a reference for Mexican culture. Get to know the most recent billboards for the Qatar 2022 soccer world cup. With you every day!

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